Advertising on Facebook means running ads exclusively through Facebook’s network. The ads show up in different parts of Facebook’s feed, the Messenger app, and even on non-Facebook apps and websites. This social media platform offers different ad formats, including images, carousels, videos, and more.

Facebook makes it easy for your paid ads to communicate a unique message to the people that matter the most to you — your audience. You can create these audiences based on demographic, behavioural, and interest-based data from Facebook’s user profiles. You can also target audiences based on past behaviours on your site (known as “custom audiences”) or based on similar traits (known as “lookalike audiences.”)

Since people react more positively to relevant ads, advertising on Facebook is often an effective and lucrative way to promote your brand online.

The amount you put aside for Facebook Ad spend depends on your objectives, location and the industry you’re competing in. Our strategist's recommendation for starting budgets range from $1,000 to $10,000 per month.

To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.

We stand by the value and quality of our work, but we can’t guarantee specific results. However, our clients have switched away from other providers and chosen to stay with us because we’ve shown that our strategies work.

We can’t offer general pricing information as the work required to help you compete in your specific industry may vary to the next. Get in touch with us to get a better idea of what high-impact PPC advertising will cost you.

Before anything else, we understand what makes a business and what keeps it profitable — what makes you unique, what market you operate in, how much you can afford for one lead (Cost Per Lead or CPL) or one sale (Cost Per Acquisition or CPA).

At Empirical, we make sure that every client receives a custom-built Facebook Ad strategy that aligns with the greater business goals and makes sense in your respective industries.

Some agencies consider their job done once they’ve driven a form submission, but at Empirical we work with your CRM and sales team to make sure we’re driving quality, valuable and convertible leads. For a free consultation, click here!