Google Ads is per-per-click or PPC  advertising which is a popular type of online advertising used by businesses, big and small, across many industries. In PPC advertising, your business bids on a search network, such as Google, Bing or Amazon, to display an advertisement when what the user is searching for matches with what your product or service.

When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee. If you have an eCommerce store, you can leverage Google Smart Shopping Ads to pull information from a feed and use it to create shopping ads specifically designed for your customers. A great method to boost product sales! If you have a service business, you can bid of relevant keywords and generate traffic to your website to get more leads.

The amount you put aside for Google Ad spend depends on your objectives, location and the industry you’re competing in. Our strategists recommendation for starting budgets range from $1,000 to $10,000 per month.

To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.

We stand by the value and quality of our work, but we can’t guarantee specific results. However, our clients have switched away from other providers and chosen to stay with us because we’ve shown that our strategies work.

We can’t offer general pricing information as the work required to help you compete in your specific industry may vary to the next. Get in touch with us to get a better idea of what high-impact PPC advertising will cost you.

Before anything else, we understand what makes a business and what keeps it profitable — what makes you unique, what market you operate in, how much you can afford for one lead (Cost Per Lead or CPL) or one sale (Cost Per Acquisition or CPA).

At Empirical, we make sure that every client receives a custom-built Google Ad strategy that aligns with the greater business goals and makes sense in your respective industries.

Some agencies consider their job done once they’ve driven a form submission, but at Empirical we work with your CRM and sales team to make sure we’re driving quality, valuable and convertible leads. For a free consultation, click here!